HYPEBAE x adidas Originals Shanghai Event
- Published: 11 March 2019
- Over the past weekend, HYPEBAE hosted its first-ever event in China with the opening of its Shanghai pop-up launched in collaboration with adidas Originals. As a celebration of the sportswear giant's new collection of Sleek sneakers, the HYPEBAE x adidas Originals pop-up was an immersive experience at the intersection of art, music and streetwear. Setting up in the city's trendy Xuhui District, the two-floor space was filled with neon decorations that illuminated the pop-up with a distinct modern aesthetic. At the immediate entrance, an art installation served as an Instagrammable moment – standing in the middle of the artwork, one is surrounded by buzz words that define the modern woman: vanguard, diverse, beautiful, fierce, real and more.
Along with each of the three curated spaces, KOM_I, Stars and Fish all also participated in a talk panel that left attendees inspired and in awe of the knowledge that they were able to share on each of their respective fields. Other notable attendees also included actresses Wu Jin Yan, Bai Lu and Zhang Nan. You can take a closer look at the pop-up in the video below and find out more here: hypb.st/jdhtl
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