How Deadpool Changed Movies And You Barely Noticed
- Published: 01 July 2019
- Thumbnail Image by Bosslogic → instagram.com/bosslogic/
Deadpool didn't just shake up the status quo for action adventures starring guys in capes it went the extra mile and set a lot of cinematic precedents, some of them quite subtly. if you can believe it. This is how Deadpool changed movies and you barely noticed.
Deadpool's marketing is basically a movie's worth of entertainment in and of itself. Seriously, from Mother's Day gags to billboards that shouldn't exist, the folks behind Deadpool pulled out all the stops to make sure hype would be at its absolute peak by the time the superhero hit the big screen.
What made it so special isn't just its excessive, over-the-top humor, but also its not-so-subtle meta slant. Befitting the character, Deadpool's marketing made sure to tap into fourth-wall-breaking territory, showcasing a degree of self-awareness that elated the meme generation.
This movie knew its target demographic so well that it transcended its own status, resulting in Deadpool's pre-release antics being shared as entertainment rather than advertising. This led to an unprecedented degree of organic word of mouth, which likely played a huge part in Deadpool's debut as the one of the biggest R-rated openings of all time.
So what if Justice League has A-listers like The Flash, Aquaman, and Wonder Woman? No one cares about them or that movie; B-listers are the new hot property. After all, Deadpool was only as good as its red-suited merc and his ensemble of backup dancers, which included beloved comic book characters like… uhh hang on, let us check our notes Weasel… and Negasonic Teenage Warhead… Keep watching the video to learn how Deadpool changed movies and you barely noticed!
Mastering marketing | 0:15
B-list is the new A-list | 1:14
The power of fan hype | 2:35
Self-awareness meets sincerity | 3:41
Breaking the genre binary | 4:44